What do you get when you cross a group cancer patient with slinky leotards and neon leg warmers? A remake of Eric Pryds’z sexy ‘Call On Me’ video, of course.
As part of a a bold new campaign from Aktiv Against Cancer, the cast are changing the way the world sees the disease – one hip thrust at a time.
Why? Because although a cancer diagnosis can greatly impact the way you look – from treatment scars to hairloss – the disease doesn’t have to take away your confidence.
“It’s difficult to be confident without your hair, eyebrows and a weird looking chest,” says one of the stars in the behind-the-scenes video.
“It’s been liberating to be in the spotlight. It feels fantastic.”